Author: Joseph Bragdon
According to author Joseph Bragdon, firms that mimic living systems emphasize the importance of putting a higher value on people and nature than capital assets. With this operating principle and model of business, firms create spontaneous demand to live harmoniously and respectfully with the systems on which we all depend.
These firms, Bragdon argues, have more committed employees and loyal customers. Throughout the article, Bragdon emphasizes more features of this business model and the reasons for their success in the new market.